Providing a More Powerful Home Base for Our Members to Network from
Advertising, Phase 3 (PPC) :- Part 16
“Using Pay-Per-Click Search Engines”
PPC also known as Pay-per-click is when you use a search engine to create exposure for your site and pay only for the targeted traffic you receive. This can make PPC one of the most expensive and risky tools you can possibly use!
On the other hand if done correctly and monitored, tweaked and tested constantly it can also be one of best marketing tools you will ever find. Providing results for you that are hard to duplicate with almost any other marketing format.
When starting out it is recommended that you use a fixed budget for testing purposes so as not to bankrupt your advertizing budget in a single attempt to find the most productive terms for your niche. Continue reading
Read more by Udo Hoffmann here www.theprimusreport.com
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